Branding
/
2021

Hore™

A bold identity for an apparel label that turns contrast into a signature.
Hore™
CLIENT
Hore™
INDUSTRY
Fashion & Apparel Design
STATUS
Completed
TOOLS USED

Illustrator
Photoshop
Figma
InDesign

DELIVERABLES

Logotype
Icon
Palette
Typography
Lookbook
Campaign assets

{ The Challenge }

Hore™ was growing on word of mouth, but the brand looked like a side project and the message changed on every page.

It needed a system that said who it was in five seconds, and a site that turned visitors into fans.

{ Our Approach }

WHAT WE DID

01 — Strategy before pixels

We named the brand's stance and built every visual choice on it.

02 — Clarity over noise

A confident system stripped the brand back to its essentials.

03 — Craft as standard

Editorial typography and tight art direction raised the perceived value.

{ The Results }

Within two weeks of launch the brand looked the part, and sales conversations got easier.

3.4x
Brand recall
2 wks
Turnaround
+182%
Site engagement
−40%
Bounce rate
5
Campaign drops