Pixel Pier
A crisp product site for a design tool aimed at indie makers.
{ The Challenge }
Pixel Pier's tool was loved by power users but opaque to newcomers landing on the site.
The site needed to onboard cold visitors and surface the product's depth without overwhelming them.
{ Our Approach }
WHAT WE DID
01 — Start simple
A clean hero showed the core value in one glance.
02 — Layer the depth
Progressive sections revealed advanced features for power users.
03 — Convert clearly
Direct CTAs moved visitors into the product quickly.
{ The Results }
New-user activation improved as the site set clearer expectations.
+83%
Activation rate
2.1x
Sign-ups
−35%
Support tickets
7 wks
Build
x6
Value
