Lumex
A warm, art-directed social presence for a designer lighting brand.
{ The Challenge }
Lumex's products were beautiful in person but looked ordinary in a crowded interiors feed.
The brand needed a social look that carried warmth and craft while staying easy to produce every week.
{ Our Approach }
WHAT WE DID
01 — Set the mood
A warm, consistent palette made every post unmistakably Lumex.
02 — Template the output
Flexible layouts kept weekly content cohesive and quick to produce.
03 — Spotlight the craft
Detail-led art direction put material quality in the frame.
{ The Results }
The refreshed feed turned passive followers into showroom visitors.
+260%
Engagement
+41%
Showroom visits
2.3x
Saves
6
Campaigns
4 wks
Rollout
