Ice Mood
A cool, playful identity for an artisan gelato brand opening its flagship.
{ The Challenge }
Ice Mood made small-batch gelato but looked like a generic chain, which undermined its premium price.
The identity had to feel crafted and playful without tipping into childish, across cups, tubs and a busy storefront.
{ Our Approach }
WHAT WE DID
01 — Capture the mood
A flexible mood concept let the brand shift tone by season and flavour.
02 — Make it tactile
A soft palette and hand-drawn marks brought warmth to a cold product.
03 — Wrap the experience
Packaging and signage turned every cup into a shareable moment.
{ The Results }
The flagship drew queues, and a feed full of customer photos, from week one.
+210%
UGC mentions
4.9★
Store rating
+37%
Average basket
2
New locations
6 wks
Rollout
