Velora
A sleek storefront experience for a contemporary fashion label going direct.
{ The Challenge }
Velora's products felt premium, but its storefront read like a template and cost the brand both trust and conversion.
The store needed editorial polish and a checkout that felt effortless on a phone.
{ Our Approach }
WHAT WE DID
01 — Merchandise like a magazine
Editorial layouts framed the range as a curated collection.
02 — Smooth the journey
Considered motion and a streamlined cart cut friction to purchase.
03 — Lead with mobile
The experience was designed mobile-first, where most sales happened.
{ The Results }
Conversion and average order value rose together in the first quarter after launch.
+118%
Conversion rate
+34%
Average order value
−44%
Cart abandonment
2.7x
Mobile sales
10 wks
Build
