Art Direction
/
2023

Finolyze

A scroll-stopping social system that made personal finance feel effortless.
CLIENT
Finolyze
INDUSTRY
Fintech
STATUS
Completed
TOOLS USED

After Effects
Illustrator
Figma

DELIVERABLES

Social art direction
Motion templates
Short-form video

{ The Challenge }

Finolyze had a strong app but flat, forgettable social content that never explained it.

The brand needed a motion-led system that could teach and entertain inside the first three seconds.

{ Our Approach }

WHAT WE DID

01 — Hook fast

Every video opened on a clear, relatable money moment.

02 — Systemise motion

Reusable animated templates kept output fast and on-brand.

03 — Teach in seconds

Bite-sized explainers turned features into shareable tips.

{ The Results }

Finolyze's channels grew from a standing start into a real acquisition engine.

3.2M
Monthly views
+540%
Follower growth
+88%
Installs from social
12
Templates shipped
9 wks
Production